Parmacotto and F.I.S.I. together for the first time
The historic italian company of the Food Valley becomes official sponsor of the Italian Winter Sports Federation (F.I.S.I.)
Milan, October 18, 2018 – Parmacotto is out on the track and becomes sponsor of the Italian Men and Women Ski Teams. The partnership has been announced this morning during the F.I.S.I. press conference on Terrazza Martini, in Milan.
This year, for the first time, Parmacotto chooses to support the athletes of the Italian Ski Teams, as they share the same values at the heart of the company’s mission. On one side, Parmacotto wants to promote tradition and excellence of Made in Italy; on the other side, they want to support the principles and values of their products such as quality and attention to modern customers, who are more conscious and careful of health and genuineness.
Parmacotto also choses to stand by the athletes of the National Teams with the High Quality Cooked Ham “AZZURRO”, that has less 25% of salt than the average. With this new product, Parmacotto wants to answer to the trend of well-being and quality, core principles of an healthy and sporty nutrition. Blue as the color of the Italian National Team, “AZZURRO” becomes the perfect partner for athletes and also for those winter sports lovers who spend their holidays and their weekends at the mountain.
The company logo will appear on the technical suits of sponsored national teams.
We are glad to start a partnership with F.I.S.I. We chose to support the Federation because they share the same values as we do and, through its young athletes, they want to communicate positive principles. We are walking together towards a more dynamic brand repositioning.
Andrea Schivazappa, AD of Parmacotto
Parmacotto is one of the major Italian companies in the production and distribution of cured meats and presliced meat products. It has a worldwide reputation for their great attention to quality, nutritional properties of their product and their continued commitment in R&D.